Genesee County (Finger Lakes), NY
2025-Current
Charting a 5-year pathway to grow with purpose in the heart of Western New York
The Brief: Who is Genesee County? And what makes Genesee County special? Even with a range of diverse attributes making the County an attractive area to visitors and investors, the County lacks a true understanding of its identity as a choice place to live and work in the Finger Lakes region of New York State.
Think Place Agency and creative partner, BLKDOG, embarked on a place branding initiative for the community. As part of the process, TPA conducted downtown diagnostics for over 7 downtowns across the County and developed a tourism product dashboard evaluating strength and visibility of existing products.
This project will deliver the County’s first 5-year Strategic Tourism Plan that will establish the community’s goals for its visitor economy (including downtown product development, arts and cultural product initiatives, marketing, etc.), as well as a new place brand that will help the destination distinguish itself to investors, potential residents, and entrepreneurs, in a growing market in the Finger Lakes region.
For more information, visit Brand Genesee.